Value Proposition Design Workshop

Program Description:
Value Proposition Design workshops are open to University of Minnesota faculty, staff and student researchers who want to learn about the processes and resources available in developing value propositions to bring an innovation to market. Space is limited!  Priority will be given to applicants for MN-REACH grants for the offering within the cycle for which they are applying for funding. If there is additional capacity and the additional projects make sense for the workshops, registrations will be accepted on a first-come, first-served basis. Exceptions may be made for special circumstances at the discretion of MN-REACH.

Series Outline:

Workshop 1: Product-Market Fit

• Customer segments
• Value proposition canvas
• Preparing for customer discovery

Workshop 2: Customer Discovery

• Market definition and segmentation
• Customer discovery methodologies
• Project-specific application of tools and skills to implement customer discovery

Workshop 3: Pathway to Commercialization

• FDA Approval
• Technology Adoption

Workshop 4: Market Assessment

• Sizing a potential market using secondary and primary sources
• Competitive assessment
• Update on tech commercialization practices and commercialization research funding